Resources Claude Code skill
Claude Code skillBrand voice builder
Turns how a brand sounds into a writing system anyone can apply: a new hire, a freelancer, or the AI you draft with.
Voice, written down properly.
"It does not sound like us" is the most expensive piece of feedback in a business, because nobody can say what would. Voice lives in one person's head until it is written down as rules other people can follow.
The skill interviews you, reads whatever copy already exists, and produces two files. One captures who the brand is. The other is the document every writing task reads first, whoever or whatever is doing the writing.
Two files that do the work.
Plain markdown, so it drops straight into a repo, a Notion page, or a Claude project.
- brand-context.md: audience, positioning, personality, the things you refuse to say
- voice.md: the rules, the vocabulary, the sentence patterns
- Before-and-after rewrites so the rules have evidence behind them
- A never list: words and moves that are off-brand
- An audit mode that scores existing copy against the finished voice
In order.
It works from samples. Three to five real pieces beat any amount of describing.
- Install the skill into your Claude Code skills folder.
- Give it three to five pieces of writing that already sound right.
- Answer the interview. Be blunt about what you hate, it matters more than what you like.
- Save voice.md next to your work and have every drafting task read it first.
- Re-run it in audit mode on old copy to find what needs a rewrite.
Build it with other founders.
The community opens soon. Weekly builds, the full library, and answers when this file does not match your business.